This project is part of my graduate thesis “Mexican American”. My thesis explores the relationship between Mexico and the US. Drug trade is an unavoidable topic when talking about the political and social relationship between these two countries. I use branding as a story-telling tool to make my audience understand the influence of the United States in the violence that has spread through Mexico in the past decade. This project is a visual exploration about the social and political situation in Mexico and how it concerns millions of people in both sides of the border.